Many Pies

Many Pies

Thursday, May 22, 2008

Hindrances to viral

One of the nuggets at the Institute of Fundraising conference was "deal with the reasons people don't want to talk about you", or something like that. Then via @jonshuler I came across Why Word of Mouth Doesn't Happen from Seth Godin. Interesting (something I can't think of the word for that probably begins with "co" and isn't "synchronicity").
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