It feels a bit like that in the world of charities/non-profits with Web 2.0. There are plenty of people like Amy Sample Ward and Beth Kanter giving lots of advice.
We've just had a meeting where we asked, "what are we going to do then?". Most of what we currently do you can see at Wycliffe Live. This isn't the place to reproduce the full action list but I thought you may be interested that we decided:
- Facebook groups don't give us much
- Facebook ads are worth trying out
- Web 2.0/social networking may be a good way that we can help the people who work for us "engage" (horrible but useful word) with their supporters.