BBC's The Apprentice is now rapidly fading from our corporate memories, but as I was watching the last episode it did make me wonder what I might do if I were to win. I've never really had any ambition to run my own business - I've always preferred someone else giving me work and a salary. However if Lord Sugar did come to me and say "what area should we go into business together?" I'm not sure what I'd say. (Given that he thinks no engineer can make a good businessman I think the odds are pretty non-existent.)
I'd want to do something online, as that's where the most (but by no means all) the interesting stuff is happening. I think music and books is too fast changing and unsettled to try and get anywhere with. It would be good to be the first to fix a big problem, and make a business out of that. Having multiple logins was a Big Problem for ages and then finally OpenID came along, and whilst it's not ideal, it's getting there. The dominance of a couple of big sites, and the ability to use those logins also helps, even though I think we're going to pay a price for that down the line.
I think the other Big Problem is comments. There's no good, easy way to keep track of all the comments you make on blogs. With services like Wordpress and Disqus doing well there are few engines powering those comments than there used to be, but everything still isn't unified. I'm not sure how you'd make money out of it though.
If he ever calls, I'll make sure I update this blog.