Blackbaud Online Express - email

Hard on the heels of my previous blog entry on Online Express, here are my first impressions of the email component.

One of the drawbacks of the NetCommunity email offering was the TinyMCE-based HTML editor. Like many HTML editors it's hard to get what you want without diving into the behind-the-scenes HTML view. To be fair, part of this is the broken nature of HTML email.

What Online Express does is offer you little flexibility, which is it's strength. There a limited number of layouts. You can put in images, text (including links), images and text, divider lines, donation links, and social buttons. That's it. However the images can be aligned left or right of the text, which was always the problem with the TinyMCE editor. There are some things that mean our new emails won't look exactly like our old emails, but I can live with those for the advantages it gives.

You can pull in lists from Raiser's Edge. You can have a signup form. You can see stats. That's pretty much it, and that's all I think I want.

So far, I'm pretty impressed.

Part three