It feels a bit like that in the world of charities/non-profits with Web 2.0. There are plenty of people like Amy Sample Ward and Beth Kanter giving lots of advice.
We've just had a meeting where we asked, "what are we going to do then?". Most of what we currently do you can see at Wycliffe Live. This isn't the place to reproduce the full action list but I thought you may be interested that we decided:
- Facebook groups don't give us much
- Facebook ads are worth trying out
- Web 2.0/social networking may be a good way that we can help the people who work for us "engage" (horrible but useful word) with their supporters.
3 comments:
Hey, who are you calling a vulture?
I'm laughing at the Jungle Book reference - never thought of it, but it's perfect! :)
I can't help but think, though, that maybe that's the problem - we are all 'perched' about asking "what are we gonna do?" because there is so much pressure (real or not) to only adopt a tool or strategy if it's going to 'work.' We need to approach social media tools with an open strategy with the organization's work and goals in mind, so that when we adopt a new tool or test out an application, it's okay if it isn't the best fit, and we can move on to try something else that may be.
Your bullets are a great example of this: it's okay if facebooks groups don't work for you, if they were PERFECT for everyone, well, it wouldn't be the same.
Thanks for the great example, and great reference!
You in the UK are on the cutting edge of social media in the world of Wycliffe and SIL.
I'm grateful for what you're doing, and it's a pleasure to walk forward with you together in this.
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