Many Pies

Many Pies

Tuesday, July 11, 2006

The long tail of charities

I've just got a review copy of The Long Tail. I've been following the blog for a while so I thought I'd share some relevant thoughts as it applies to charities before I dive into the book.

The Long Tail premise is, in the subtitle of the book "Why the Future of Business Is Selling Less of More". A non-profit IT director writes on the subject, but I'll speculate further.

Small charities need to make themselves findable. Guidestar in the UK is a start (also available in the US). A Dutch student is working on, "a website that makes every charity findable". That's a one person effort though.

If I were in a small charity rather than the medium one I'm in now, I'd be wondering how I could create a web presence without too much work (I'm not aware of some easy options), how I could take donations (CAF looks simple, but we've struggled with the paperwork they send you to tell you about the gifts), and how I could get found on the Internet.

So far there's no iTunes for charity, unless you know about it...



Anonymous said...

Hi, thanks for mentioning my project, the 'one person effort' does have some backing now:

The aim is to launch the website in the beginning of 2007

You wrote a short piece, I would love to get some more feedback on what you'd like to see on a charity site and how you would use it.


Paul Morriss said...

I've just posted an update mentioning the backing. I'll put more feedback in a longer post later.