I've just got a review copy of The Long Tail. I've been following the blog for a while so I thought I'd share some relevant thoughts as it applies to charities before I dive into the book.
The Long Tail premise is, in the subtitle of the book "Why the Future of Business Is Selling Less of More". A non-profit IT director writes on the subject, but I'll speculate further.
Small charities need to make themselves findable. Guidestar in the UK is a start (also available in the US). A Dutch student is working on Helpalot.org, "a website that makes every charity findable". That's a one person effort though.
If I were in a small charity rather than the medium one I'm in now, I'd be wondering how I could create a web presence without too much work (I'm not aware of some easy options), how I could take donations (CAF looks simple, but we've struggled with the paperwork they send you to tell you about the gifts), and how I could get found on the Internet.
So far there's no iTunes for charity, unless you know about it...
tags: non-profit
charity
long tail
Many Pies
2 comments:
Hi, thanks for mentioning my project, the 'one person effort' does have some backing now:
http://www.makingthesite.com/2006/08/18/9-questions-derick-mekking/
The aim is to launch the website in the beginning of 2007
You wrote a short piece, I would love to get some more feedback on what you'd like to see on a charity site and how you would use it.
Julius
I've just posted an update mentioning the backing. I'll put more feedback in a longer post later.
Post a Comment